It’s hoped discounted deals will lure more visitors to Far North Queensland, during May and June.
The first 400 people who book a Tropical North Queensland holiday through My Queensland will receive a $300 bonus on package deals for travel.
Tourism Tropical North Queensland CEO Mark Olsen says the Winter Campaign aimed to generate $1.6 million in domestic visitor expenditure.
“TTNQ has immediately responded to the slow start to the shoulder season and unpredictability about the upcoming peak season by investing in this unbudgeted campaign to target last-minute holiday bookings.
“There is a lot of uncertainty from travellers about what to do with their holiday time with some changing their plans and looking for reassurance before they choose a destination.
“This Winter Campaign is about getting in front of the customer, particularly those who had overseas trips planned, and encouraging them to holiday in Australia’s international destination – Tropical North Queensland.
“We also want to encourage visitors to book experiences, and the $300 bonus will help people to add another tour option to their holiday package.”
My Queensland General Manager Paul Yui says partnerships such as this played an important role in keeping momentum for destinations like Tropical North Queensland, particularly as travellers become more intentional about when and how they book.
“My Queensland consistently sees strong appetite for Tropical North Queensland driven by its accessibility, climate and breadth of experiences.
“Value-led experiences give travellers the extra nudge to book that winter getaway. Importantly, it’s not just about driving visitors, but about supporting local hotspots and ensuring the benefits of increased visitation are felt across the region.
“By working closely with Tourism Tropical North Queensland, we’re able to bring incredible offers to life in a way that resonates with travellers.”
