The Viral Cap Everyone’s Talking About
Who would’ve guessed Australia’s hottest summer accessory would come from the local hardware store? Bunnings has sent social media into a spin with its $5.50 vintage-style cap, available in Dark Grey or Beige and embroidered with that iconic green-and-red logo.
Originally a promo item for The Block, the cap’s popularity exploded online, prompting Bunnings to roll it out nationwide. Now, young shoppers across the country are rushing in-store to grab what many are calling the “hat of the summer.”
Stylish, Affordable and Flying Off Shelves
In a time when groceries, rent, and coffee are all creeping up in price, Aussies are jumping at the chance to snap up something stylish and affordable. Fashion TikTokers are calling it “actually gorge” and “low-key obsessed” with the look. One user even asked, “Did Bunnings just drop the hottest hat this summer?”
@nicola_elizzabeth Run don’t walk, it comes in cream too. @Bunnings let’s collab. #bunningswarehouse #DIY #style ♬ Bunnings Lenny Pearce – Lenny Pearce
How It Stacks Up Against Big Brands
Let’s be real, $5.50 doesn’t buy you much these days. But this cap is proving otherwise. Just look at the competition:
- Jiaoxia & MAXVIVI: $20–$40
- Dickies & JEEP: $28–$70
- MLB (New Era): $60–$99
Bunnings’ version is less than a cup of coffee and still packs serious style.
Brand Power Meets Budget Living
Branding expert Justin Veivers calls it “merchandising at its absolute best” and he’s spot on. The Bunnings cap is more than just a hat. It’s proof that great style doesn’t have to cost a fortune.
